A huge misconception is that if you’re creative and have a product that is unique and well-made, then you have a successful business in fashion design. I speak with so many designers who have a great product.  Their friends love their idea and they get nothing but great feedback. So why is their fantastic new collection not making any money? Because the process just begins with the product. It’s by no means the end.

I want this blog to be a place where designers can get resources to help them get their designs in the hands of as many “decision-makers” as possible. That’s why, I’m excited to share this new resource with you. If you’re a designer of clothing, accessories or handbags, you’ll want to bookmark this site: Fashion for Profit. Here you’ll find tips on starting a business in fashion design from manufacturing a quality product to merchandising and marketing. Click here to subscribe to these tips in the form of an email.

If you’re in Southern California, I have even better news! Fashion For Profit will be in your area sponsoring a workshop to help you learn the ins and outs of a career in fashion design. The instructors have many years of experience and success in fashion. You’ll meet Frances Harder, the Founder and Executive Director of Fashion Business Inc. and Dana Fried, the Managing Partner of Delphic Consulting Group. Some of the topics include:

- How to turn your creative ideas into an apparel business

- What licenses you need and how to get them

- Legal issues and how to set up  your company

- How to determine your funding needs and where to find financing

- Setting the course for success with a sound business plan

- How to get your samples made

- Finding the right manufacturer and how to protect your IP

- Pricing and how to ensure profitability and margins for growth

- Trade shows and what you need to know

- Sales, marketing and branding your product

- How to protect your cash flow in tough economic times

- How to create budgets needed to ensure your business stays on a successful course

Location: The CAMP; 2937 Bristol Street in Costa Mesa, CA 92626

Register by phone: (213) 892-1669 or by email: info@fashionbizinc.org

Registration Fees:

Early Bird (before May 30)- FBI members and students with valid ID $200.00, Non-Members $250.00

After May 30- FBI Members and students with valid ID $225.00, Non-Members $295.00

This is a fantastic opportunity to learn from some of the best in fashion design and merchandising. If you feel that your business could use a jump-start, don’t miss this opportunity…And tell them LDB sent you!