by Andrea Pohlot

I can’t believe I just learned about this online boutique! ARE YOU KIDDING? Indie Designs for less than retail? Well, it’s true. I recently learned about badjoan.com from Seattle designer Lizzie Parker who sells her overstock and last season items on the popular website at huge discounts. I was not only thrilled to know that I could buy Lizzie Parker online at a discount…but was also excited to learn about new indie names.  So we recently caught up with Owner and Founder of BadJoan.com, Brooke Wilen for the full scoop.

Brooke started her career in fashion as a designer herself. But after several seasons of being stuck with units of overstock, she wanted to create an opportunity for indie designers (who may not produce large quantities) to move these items at the end of the season and make room for new designs.

So badjoan.com was born in April ‘08 on a whim, using a small mailing list and a simple e-commerce site. But the word is spreading quickly! Brooke offers a service to designers and great deals to consumers. Everybody wins! …Particularly good news during the holiday shopping launch. In fact, starting on November 2nd, every weekday you’ll have the chance to win $10 toward a shopping spree at badjoan.com by participating on her blog. Click here for details!

In addition to Lizzie Parker, you can also find names like Mike & Chris, ecoSkin and Jenny Han. If you’re an avid shopper of indie designers, make sure to visit badjoan.com for your favorite names at 80% off retail! If you’re a designer and would like to talk to Brooke about selling your overstock on her website, click here to contact her directly.